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Classicwatch discussion fora » Jaeger-LeCoultre Forum » Archived Messages 2004 » Jaeger LeCoultre and LeCoultre naming « Previous Next »

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Adrian
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Posted on Saturday, October 30, 2004 - 01:57 pm:   

sorry, if this is a faq. i am curious what the reason behind using different labels ("Jaeger LeCoultre" and "LeCoultre") is.

i think they merged around 1930, so newer watches
would problay all labeled "JLC"? then, there are also watches around, as example Futurematics, which were at some time produced as "LeCoultre".
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Zaf
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Username: Zaf

Post Number: 760
Registered: 05-2003

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Posted on Monday, November 01, 2004 - 10:51 am:   

Jaeger and LeCoultre were two distinct companies that merged in the late 1920s. From 1937 on Jaeger-LeCoultre was used on dials of most countries except the united states which used LeCoultre until the mid 1970s, this presumably for marketing reasons. The JLC name was used uniforimily thereafter.