Would like information on this watch. I don't believe it's a wrist watch but probably was part of a medal. Looks like WWII could be WWI, says Swiss made and I can barely make out the maker "Vevela or Vivela". On the backside is emblem of US and British flag. Doesn't seem to be any makers on the web with these names.
The Cross is the "Croix de Lorraine" which is a French cross, so it appears to be some sort of WWII liberation memento. It won't have much value as a watch, so I'd suggest looking around for a militaria site, where they'd most likely value these more than a watch collector.